Tag: patent cliff

Why Brand Companies Launch Authorized Generics: Strategy Explained

Why Brand Companies Launch Authorized Generics: Strategy Explained
wayne Holloway in: Medications 23 February 2026

Brand companies launch authorized generics to protect revenue when patents expire. These are identical to the original drug but sold at lower prices, undercutting competitors and keeping patients loyal. It’s a smart business move - and it saves consumers money.

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